The store is strategically located in the upscale Maxim Mall on Road 90 opposite the American University in Cairo. The opening marks an important milestone for the company as it continues its expansion across the country through 2016.
“The new store in New Cairo reflects our ongoing commitment to the Egyptian market,” Spinneys CEO Mohanad Adly, said. “Over the past year, we opened 4 new stores and in 2016 we want to introduce Spinneys to as many Egyptian consumers as we possibly can, and we will be looking at locations not just in Cairo, but across various other cities as well.”
Spinneys opened its first branch in Egypt 10 years ago and since then has made significant strides to increase its presence locally and also to enhance the brand’s image and awareness. The company’s new growth strategy is focused on reaching shoppers in urban areas with new formats like big supermarkets, while also offering fresh innovations in its core hypermarket stores.
“Our growth plan looks different today than it did a few years back, driven by shoppers’ expectations for convenience and high service levels”, said Adly. “The supermarket format offers an exceptional quick-trip shopping experience to meet those needs for consumers who are becoming busier every day. The varying size and locations of these stores will enable Spinneys to create a unique shopping experience with an extensive food variety customized for each community.”
Spinneys started in Cairo in 2005 and brought a unique shopping experience to Egyptian consumers, who have an affinity for high quality goods and services and great value. Currently, the retailer operates 8 stores in Egypt and employs over 1,400 employees. The new store has created an additional 200 new jobs, all of whom were recruited locally from the neighboring communities around the storThe multi-million pound investment in this 3,100 m2 store has provided shoppers with the latest Spinneys offer, including fresh meat, fruit & vegetables, deli & dairy, bakery as well as an extensive range of non-food and general merchandise items. Customers are also able to use the popular loyalty scheme, providing them with the opportunity to collect and redeem points with every purchase.
This is the second store opening for Spinneys this year following the successful launch of the Alexandria branch in May. Two other Spinneys store locations will also be celebrating launches in 2016.