Celebrating more than 10 years as Egypt’s premier purveyor of grocery and household products, Spinneys opened a new store. On Thursday, December 15, the newest Spinneys supermarket opened its doors to residents of the upscale neighborhood of New Cairo in Arena Mall.
“We are overjoyed to be responding to requests by residents to open another store in New Cairo with our unique brand,” said Mohanad Adly, Chief Executive Officer of Spinneys Egypt.
Adly pointed out that this is the second Spinneys store to open in New Cairo following the successful launch of its Maxim Mall branch in July. Expectations were exceeded, despite competing grocery stores nearby.
“The number of customers proves the Spinneys brand is highly valued in Egypt,” Adly said. “We’ve developed a format that enables us to offer a very large variety of quality goods at a very competitive price and in very convenient locations.”
“Our investment in staff training is very rewarding and highly appreciated by customers,” Adly said. The Arena Mall store creates 200 new jobs in the Spinneys workforce of 1,500. All successful applicants have become members of the Spinneys family, entitling them to exclusive benefits, including medical insurance, a rewarding incentive scheme and training programs.
The multi-million pound investment in this 3,500 m2 store has provided shoppers with the latest Spinneys offer, including fresh meat, fruit & vegetables, deli & dairy, bakery as well as an extensive range of non-food and general merchandise items. Customers are also able to use the popular loyalty program, providing them with the opportunity to collect and redeem points with every purchase.
Spinneys new store brings the total number of Spinneys hypermarkets and supermarkets in Egypt to 10 stores. "We have an aggressive growth plan for Egypt with a very experienced retail team to see it through. Our strategy is to diversify our formats by opening big hypermarkets along with smaller size supermarkets conveniently located close to our customers.”
Spinneys opened its first branch in Egypt 10 years ago and has since made significant strides to increase its presence locally and also to enhance the brand’s image and awareness. Today, the brand is acknowledged for setting the highest standards of quality, service and value, offering high quality fresh produce, grocery and baked goods at a fair price in a fresh and friendly shopping environment.
This is the last store opening this year but five other Spinneys store locations will be celebrating launches in 2017with the next planned launch in January in the Upper Egypt city of Menya.