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• 60 SECONDS* TO SENSITIVITY RELIEF: Sensodyne Rapid Action daily fluoride toothpaste works from the first brush to relieve tooth sensitivity in 60 seconds*. Clinically proven to work fast and build ongoing protection to help prevent it coming back. • PROTECTING FROM SENSITIVITY: Sensodyne Rapid Action toothpaste gives clinically proven relief from the 1st brush. Works in 60 seconds*. • PROVEN FAST RELIEF AND LONG- LASTING PROTECTION*: Sensodyne Rapid Action fluoride toothpaste provides fast relief for sensitive teeth to those who need it. • WORKS FAST: In 60 seconds* Sensodyne Rapid Action toothpaste provides sensitivity relief it and also ongoing protection*. • PROTECTION AGAINST TOOTH SENSITIVITY: For daily protection of your teeth against sensitivity, brush with this sensitivity toothpaste twice a day. *When used as directed, individual results may vary